World renowned power trio HIGH ON FIRE has just released its critically lauded new album, Snakes for the Divine. Today, the band premieres its brand new music video – for the explosive track “Frost Hammer” — via Pitchfork.

Filmed on location in both Los Angeles, CA and NYC with director Kevin Custer for Toaster in the Tub, HIGH ON FIRE’s “Frost Hammer” video showcases intense performance footage of the award-winning band juxtaposed alongside “the epic tale of a warrior’s sojourn to the cold and barren Plateau of Leng where he secures the fabled Frost Hammer that will be used to enact the final rites and complete the dark rebirth and reign of the Frost Child.” Check out Pitchfork’s world premiere of HIGH ON FIRE’s “Frost Hammer” video now HERE

Matt Pike interviewed by MTV NEWS! Check it out HERE

EXCLUSIVE VIDEO INTERVIEW WITH THE BAND POSTED ONLINE

World renowned power trio HIGH ON FIRE will appear on the cover of the April, 2010 issue of Decibel magazine. The issue features a seven page exposition on the award-winning band, detailing its rise to one of heavy music’s finest acts, its influence on scores of today’s up-and-coming bands and a close up look at the making of its critically acclaimed new album, Snakes for the Divine. The issue hits newsstands on March 11. A sneak peek at the HIGH ON FIRE cover can be viewed HERE .

Additionally, an exclusive video interview with the band has been posted online at Decibel’s “Deciblog”. In the clip, the band talks about Snakes for the Divine, the record’s lyrical inspirations, working with producer Greg Fidelman and more. Check it out now HERE .

HIGH ON FIRE lands at #62 on the Billboard Top 200 Chart this week with its brand new album, Snakes for the Divine. The critically lauded record shifted over 8,600 units in just its first week of release. Snakes for the Divine, the influential band’s debut release for E1 Music, and fifth full length album overall, is the highest charting record in the band’s decade-plus sales history. The sales more than double the first week tally registered by the group’s last CD (2007’s Death is this Communion).

Additionally, Snakes for the Divine debuted at #1 on Billboard’s Hard Music Core Stores Chart and at #5 on Billboard’s Hard Music Albums Chart. The album also debuted at #6 on Canada’s Nielsen SoundScan Hard Music Albums Chart, #6 on its Independent Albums Chart and at #65 on the Canadian Hard Music Top 200 Chart.

In celebration of Snakes for the Divine’s release, HIGH ON FIRE has announced a U.S. headlining tour. Presented by Decibel and Stereogum, the five week trek will launch on March 31 in Minneapolis, MN and will include support from Priestess, Black Cobra and Bison B.C. HIGH ON FIRE will also perform live at the 2010 SXSW Festival, headlining the Action! PR SXSW Showcase, set for Wednesday, March 17 at Mohawk (912 Red River St., Austin, TX). The official event flyer can be viewed HERE . The all ages event will be open to the public as well as SXSW badge and wristband holders.

Decibel and Stereogum present:

HIGH ON FIRE “Snakes for the Divine” U.S. headlining tour: (click on the date to purchase tickets)

March 13 St Augustine, FL Harvest of Hope
March 17 Austin, TX Mohawk (*As part of the ACTION! PR SXSW Showcase — ONLY SXSW appearance!)
March 31 Minneapolis, MN Triple Rock Social Club

April 2 Chicago, IL Lincoln Hall
April 3 Columbus, OH Skully’s Music Diner
April 5 Morgantown, WV 123 Pleasant St
April 6 Philadelphia, PA First Unitarian Church
April 7 Cambridge, MA Middle East
April 8 Milford, CT Daniel St
April 9 New York, NY Gramercy Theater
April 11 Washington, DC Black Cat
April 13 Charlotte, NC Tremont Music Hall
April 14 Atlanta, GA Masquerade
April 15 New Orleans, LA One Eyed Jack’s
April 16 Houston, TX Walter’s on Washington
April 17 Austin, TX Emo’s
April 18 Dallas, TX The Loft
April 25 San Diego, CA Casbah
April 27 Fresno, CA Audies Olympic / Club Fred (* tickets on sale Friday, March 5)
April 28 Santa Cruz, CA Blue Lagoon (* tickets on sale Friday, March 5)
April 30 Boise, ID Neurolux, Inc. (* tickets on sale Friday, March 5)
May 1 Spokane, WA The Boulevard (* tickets on sale Friday, March 5)
May 2 Bellingham, WA The Nightlight (* tickets on sale Friday, March 5)
May 4 Seattle, WA Chop Suey (* tickets on sale Friday, March 5)
May 5 Portland, OR Dante’s (* tickets on sale Friday, March 5)
May 7 Eureka, CA Nocturnum (* tickets on sale Friday, March 5)
May 8 Oakland, CA The Fox Theatre (*As part of The Missing Link Festival w/ Mastodon, BTBAM, Baroness, Priestess and more)

High On Fire will be playing at the MISSING LINK in Oakland, California on May 8th, 2010 @ Fox Theater. The lineup: MASTODON BETWEEN THE BURIED AND ME HIGH ON FIRE BARONESS PRIESTESS VALIENT THORR BLACK COBRA BISON BC

Ticketmaster Presale:

Thursday, Feb 25 @ 10am to Saturday, Feb 27 @ 12am.

Presale Password: OBLIVION

Public On Sale: Sunday, Feb 28 @ 10am.

High On Fire album listening party featured on AOL Music homepage all week.  Go to Music.AOL.com to check it out!

TUNE INTO MTV2
MONDAY MORNING TO CATCH ….

HIGH ON FIRE

HOSTING THE ENTIRE EPISODE OF HEADBANGER’S BALL DISCUSSING
….THEIR FORTHCOMING NEW ALBUM, SNAKES OF THE DIVINE…..

ALSO PREMIERING
OVERKILL VIDEO “BRING ME THE NIGHT” AND….KITTIE “SORROW I KNOW”
.. ..

MTV2.com

High On Fire featured on MySpace Music homepage!
Will be featured today, 2/18, & tomorrow, 2/19.
MySpaceMusic.com

Austin, TX based ACTION! Public Relations is proud to announce the details for its 2010 South by Southwest (SXSW) showcase.

The showcase, presented in part by Decibel magazine and Stereogum, will be held on Wednesday, March 17th at Mohawk (912 Red River St., Austin, TX) and will feature world-renowned power trio HIGH ON FIRE in its only SXSW appearance of 2010. This all ages event will be open to the public as well as SXSW badge and wristband holders.

In addition to HIGH ON FIRE, the ACTION! PR SXSW Showcase will feature live sets from critically acclaimed bands PRIESTESS (Montréal, QB), BISON B.C. (Vancouver), ZOROASTER (Atlanta, GA), THE GATES OF SLUMBER (Indianapolis, IN) and NAAM (Brooklyn, NY). Additional details, including set times, will be announced shortly.

MetalSucks thinks High On Fire’s “Snakes For The Divine” is, in fact, divine. Read more HERE